sample of publications

• articles 

  • The recruit requirements of recent graduates: approaching the existing mismatch.  TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE.  34:57-70. 2023
  • New insights on satisfaction prototypes for segmentation: focus on customer experience.  Journal of Vacation Marketing.  28:486-509. 2022
  • Familiarity and format: cause-related marketing promotions in international markets.  INTERNATIONAL MARKETING REVIEW.  37:901-921. 2019
  • Small but sincere: how firm size and gratitude determine the effectiveness of cause marketing campaigns.  JOURNAL OF RETAILING.  94:352-363. 2018
  • Utilitarian and hedonic promotional appeals of 99-ending prices The influence of decision-making style.  EUROPEAN JOURNAL OF MARKETING.  49:212-237. 2015
  • A framework for analysing higher education performance: students' satisfaction, perceived learning outcomes, and dropout intentions.  TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE.  25:1-21. 2014
  • Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay.  JOURNAL OF SMALL BUSINESS MANAGEMENT.  51:602-616. 2013
  • Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities..  EDUCATIONAL STUDIES.  39:261-284. 2013
  • Open Innovation and service dominant logic: application of foundational premises to innovative firms.  Harvard Deusto Business Research.  2:17-34. 2013
  • Moderating Role of Stress in Evaluating Negative Services: Encounters With the Police.  JOURNAL OF SERVICE RESEARCH.  15:231-241. 2012
  • Cross-Cultural Comparisons of Consumer Satisfaction Ratings: A Perspective from Albert Hirschman's Theory.  INTERNATIONAL MARKETING REVIEW.  27:676-693. 2010
  • Towards a Model and Methodology for Assessing Student learning Outcomes and Satisfaction.  Quality Assurance in Education.  18:84-105. 2010
  • Market Orientation and Organizational Performance in the Nonprofit Context: Exploring Both Concepts and the Relationship between Them.  Journal of Nonprofit and Public Sector Marketing.  19:25-48. 2008

• book chapters 

  • Marketing Trade-Offs in Periods of Low and High Munificence: A Study of Tourism Enterprises in Uruguay. In: Advances in Tourism, Technology and Systems. ICOTTS 2023. Smart Innovation, Systems and Technologies, vol. 383.  SPRINGER. 109-121. 2024
  • Society needs and university teaching: Is there a gap?. In: Investigaciones de Economía de la Educación, Volumen 10.  617-633. 2015
  • Student's cocreation, learning outcomes, satisfaction and dropout intentions. In: Investigaciones de economía de la eduación, volumen 6.  448-459. 2011

• conference contributions 

  • Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction.  1-7. 2022
  • Small but Sincere: The impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns.  827-828. 2018
  • Retos en la incorporación al mercado laboral: análisis de la brecha en competencias = Challenges in entering the labour market: a competence gap analysis.  383-388. 2017
  • Students facing the labour market: what should they have learned? A competence gap analysis.  6973-6980. 2017
  • Is it good for small firms to engage in Cause-Related Marketing campaigns? 2016
  • Learning skills: how far away are businessmen and graduates? 2016
  • Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns 2016
  • Competences development from two perspectives: businessmen vs. graduates.  4858-4869. 2015
  • Society needs and university teaching: Is there a gap?.  617-633. 2015
  • Understanding patients' participation in health care services 2015
  • Segmentation in the tourism sector: Using satisfaction prototypes 2014
  • Current marketing practices and market orientation in the tourism sector: an evolutionary approach to the Uruguayan case 2013
  • Evolution and impactof the marketing practices and market orientation in the tourism sector: the Uruguayan case 2013
  • Marketing for innovative organizations: Open innovation through the lenses of the service dominant logic 2013
  • A framework for analyzing performance in the higher education service 2012
  • La eficacia de las prácticas de marketing de las pequeñas empresas en los mercados emergentes 2012
  • Marketing Practices and Performance in a Post-Crisis Scenario 2011
  • Cultural Differences in Assessing Perceived Quality and Student Satisfaction with Public Higher Education: An Albert Hirschman´s Theory Application 2008
  • Satisfaction as Relief or Contentment: Comparing the Two Prototypes 2008

• working papers 

  • A framework for analyzing performance in higher education 2013
  • Promotional benefits of 99-ending prices: the moderating role of intuitive and analytical decision style 2011
  • Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay 2010
  • Marketing for Technologies: S-D Logic and the Open Innovation Paradigm 2010
  • 'Unserved' Interpretations of Service Satisfaction 2009