Firms have been modifying their innovation management processes to generate, implement and exploit new technological knowledge. A gradual shift from a closed to an open model of technological innovation has been the recurring pattern of this change, which has also induced firms to a modification of managerial procedures and business models. The Service-Dominant (SD) logic can offer a useful guideline to firms in the implementation of an Open Innovation (OI) model. In this paper we analyze the bases of the OI paradigm by means of the SD logic mindset. Each of the ten foundational premises (FP) of the SD logic are described, interpreted for high-tech firms and analyzed to suggest how they translate to the OI approach with the help of real world examples.
service-dominant logic; open innovation; value co-creation; technological capabilities