Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction Conference Contributions uri icon

event

  • International Marketing Trends Conference

event place

  • Roma

country

  • ITALIA

participation category

  • PONENCIA

main title

  • Proceedings of the International Conference Marketing Trends

publication date

  • 2022

start page

  • 1

end page

  • 7

isbn

  • 978-2-490372-14-0

keywords

  • customer journey; customer satisfaction; attribution