sample of publications

• articles 

  • The effectiveness of random discounts for migrating customers to the mobile channel.  JOURNAL OF BUSINESS RESEARCH.  110:272-281. 2020
  • When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness.  MARKETING LETTERS.  30:275-291. 2019
  • Go local or go global: how local brands promote buying impulsivity.  INTERNATIONAL MARKETING REVIEW.  37:1-28. 2019
  • Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns.  JOURNAL OF RETAILING.  94:352-363. 2018
  • Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers.  INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING.  35:336-358. 2018

• books 

  • Consumed with Consumption: the Impact of Friendship on Consumer Self-Control 2013

• conference contributions 

  • Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns 2016
  • Reminders of Friendship Enhance the Self-control of Compulsive Buyers: an fMRI study 2014

• working papers 

  • Neuromarketing: Ontdek en benut de mening van het brei 2013