Co-author Network
Co-researcher Network
sample of publications
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articles
- When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness. MARKETING LETTERS. 30:275-291. 2019
- Go local or go global: how local brands promote buying impulsivity. INTERNATIONAL MARKETING REVIEW. 37:1-28. 2019
- Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns. JOURNAL OF RETAILING. 94:352-363. 2018
- Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 35:336-358. 2018
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books
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conference contributions
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working papers