Co-author Network
Co-researcher Network
sample of publications
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articles
- The mere possession effect of shareable digital coupons: The mediating role of anticipated self¿enhancement. Journal of Consumer Behaviour. 22:122-134. 2023
- Friend-shield protection from the crowd: how close friendships make us seem invulnerable to Covid-19. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-APPLIED. 28:794-815. 2022
- Strikes Against Emerging Competition: Respecting Consumers' Needs and Gaining Their Hearts. Advances in Consumer Research. 49:217-218. 2021
- The effectiveness of random discounts for migrating customers to the mobile channel. Journal of Business Research. 110:272-281. 2020
- When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness. MARKETING LETTERS. 30:275-291. 2019
- Go local or go global: how local brands promote buying impulsivity. INTERNATIONAL MARKETING REVIEW. 37:1-28. 2019
- Small but sincere: how firm size and gratitude determine the effectiveness of cause marketing campaigns. JOURNAL OF RETAILING. 94:352-363. 2018
- Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 35:336-358. 2018
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books
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conference contributions
- Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction. 1-7. 2022
- Small but Sincere: The impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns. 827-828. 2018
- Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns 2016
- Reminders of Friendship Enhance the Self-control of Compulsive Buyers: an fMRI study 2014
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working papers