Small but Sincere: The impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns Conference Contributions uri icon

event

  • 49th Annual ACR Conference (Association for Consumer Research)

event place

  • DALLAS

country

  • ESTADOS UNIDOS DE AMERICA

participation category

  • PONENCIA

main title

  • ACR 2018 Dallas Volume XLVI Proceedings

edition country

  • ESTADOS UNIDOS DE AMERICA

publication date

  • 2018

start page

  • 827

end page

  • 828

subjects

  • Business
  • Economics