Promotional benefits of 99-ending prices: the moderating role of intuitive and analytical decision style Working Papers

authors

GASTON BRETON, CHARLOTTE
DUQUE ZULUAGA, LOLA CRISTINA

publisher

Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

publication date

2011

series title

UC3M Working papers. Business Economics

full text

http://hdl.handle.net/10016/12676

series number

11-09

subjects

Business

keywords

99-ending prices; image effect; perceived benefits; decision style