Segmentation in the tourism sector: Using satisfaction prototypes Conference Contributions uri icon

event

  • 43rd European Marketing Academy Annual Conference (EMAC 2014): Paradigm, shifts and interactions

event place

  • VALENCIA

participation category

  • CONFERENCIA

main title

  • EMAC 2014: Conference proceedings

edition country

  • ESPA√ĎA

publication date

  • 2014

isbn

  • 978-84-370-9453-3

keywords

  • segmentation; satisfaction protypes; tourism