authors
- DUQUE ZULUAGA, LOLA CRISTINA
- Cortes-Jimenez, Isabel
- Riera-Prunera, Carme
Segmentation in the tourism sector: Using satisfaction prototypes
Conference Contributions
Overview
event
- 43rd European Marketing Academy Annual Conference (EMAC 2014): Paradigm, shifts and interactions
event place
- VALENCIA
participation category
- CONFERENCIA
web site
main title
- EMAC 2014: Conference proceedings
edition country
- ESPAÑA
publisher
publication date
- 2014
isbn
- 978-84-370-9453-3
Classification
keywords
- segmentation; satisfaction protypes; tourism