Marketing Trade-Offs in Periods of Low and High Munificence: A Study of Tourism Enterprises in Uruguay
Conference Contributions
Overview
event
- International Conference on Tourism Technology and Systems ICOTTS
participation category
- PONENCIA
main title
- Advances in Tourism, Technology and Systems. ICOTTS 2023. Smart Innovation, Systems and Technologies.
edition country
- ESPAÑA
publisher
publication date
- 2023
start page
- 109
end page
- 121
isbn
- 2190-3018
Classification
subjects
- Business
- Economics
keywords
- contemporary marketing practices; market orientation; performance; tourism industry; uruguay