Marketing Trade-Offs in Periods of Low and High Munificence: A Study of Tourism Enterprises in Uruguay Conference Contributions uri icon

event

  • International Conference on Tourism Technology and Systems ICOTTS

participation category

  • PONENCIA

main title

  • Advances in Tourism, Technology and Systems. ICOTTS 2023. Smart Innovation, Systems and Technologies.

edition country

  • ESPAÑA

publication date

  • 2023

start page

  • 109

end page

  • 121

isbn

  • 2190-3018

subjects

  • Business
  • Economics

keywords

  • contemporary marketing practices; market orientation; performance; tourism industry; uruguay