Is it good for small firms to engage in Cause-Related Marketing campaigns? Conference Contributions uri icon

event

  • 45th European Marketing Annual Conference (EMAC 2016): Marketing in the age of data / European Marketing Academy

event place

  • Oslo

country

  • NORUEGA

participation category

  • P├ôSTER

edition country

  • NORUEGA

publication date

  • 2016

isbn

  • 978-82-8247-284-5