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Marketing Practices and Performance in a Post-Crisis Scenario
Conference Contributions
Overview
Overview
authors
LADO COUSTE, NORA RITA
DUQUE ZULUAGA, LOLA CRISTINA
ALVAREZ BASSI, DANIEL
event
Academy of Marketing Science 40th Anniversary Conference 2011
event place
CORAL GABLES, FLORIDA
country
ESTADOS UNIDOS DE AMERICA
participation category
COMUNICACIÓN
web site
http://www.ams-web.org/cde.cfm?event=312367
publication date
2011