sample of publications

• articles 

  • Predicting the virality of fake news at the early stage of dissemination.  EXPERT SYSTEMS WITH APPLICATIONS.  248:1-12. 2024
  • Tracking Fraudulent and Low-Quality Display Impressions.  JOURNAL OF ADVERTISING.  49:309-319. 2020
  • Exact optimal experimental designs with constraints.  STATISTICS AND COMPUTING.  27:845-863. 2017
  • Can Retail Sales Volatility be Curbed Through Marketing Actions? .  MARKETING SCIENCE.  36:232-253. 2017
  • Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs.  INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING.  33:780-796. 2016
  • Historical impact of technological change on the US mass media advertising expenditure.  TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE.  100:306-316. 2015
  • Platforms: a multiplicity of research opportunities.  MARKETING LETTERS.  26:141-152. 2015
  • Licensing radical product innovations to speed up the diffusion.  EUROPEAN JOURNAL OF OPERATIONAL RESEARCH.  239:542-555. 2014
  • Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition.  MARKETING SCIENCE.  33:621-640. 2014
  • Brand Value in Horizontal Alliances: The Case of Twin Cars.  JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY.  68:1533-1542. 2011
  • Magazine Sales Promotion: A Dynamic Response Analysis.  JOURNAL OF ADVERTISING.  38:137-146. 2009
  • An Interior-Point Algorithm for Computing Equilibria in Economies with Incomplete Asset Markets.  JOURNAL OF ECONOMIC DYNAMICS & CONTROL.  32:677-694. 2008
  • Solving Dynamic Stochastic Economic Models by Mathematical Programming Decomposition Methods.  COMPUTERS & OPERATIONS RESEARCH.  35:226-240. 2008

• books 

  • Marketing Research Methods: Quantitative and Qualitative Approaches.  Cambridge: CAMBRIDGE UNIVERITY PRESS. 2021

• conference contributions 

  • [Participación en Mesa Redonda] 2016
  • Expenditure trends in us advertising: long-term effects and structural changes with new media introductions.  1129. 2015
  • Sales volatility and marketing planning.  872. 2015
  • A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry 2013
  • Optimal experimental designs for nonlinear analysis: Solving the conundrum 2013
  • Optimal experimental designs for nonlinear conjoint Analysis: solving the conundrum 2013
  • The Impact of Critics Discrepancy on Consumers Average Ratings and their Dispersion 2008

• working papers 

  • Reconsidering optimal experimental design for conjoint analysis 2012
  • US advertising expenditure trends : long run effects and structural changes with new media introductions 2012
  • Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition 2012
  • Can we curb retail sales volatility through marketing mix actions? 2011
  • Licensing radical product innovations to speed up the diffusion 2011
  • Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs 2011
  • Optimal Risk in Marketing Resource Allocation 2009