researchers
- ESTEBAN BRAVO, MERCEDES Principal Researcher
- VIDAL SANZ, JOSE MANUEL Researcher
- YILDIRIM, GOKHAN Researcher
- LESZKIEWICZ, AGATA Researcher
Herramientas analíticas para marketing interactivo
Projects
Overview
type
- National Research Project
reference
- ECO2011-30198
date/time interval
- January 1, 2012 - December 31, 2015
funding entity
Classification
keywords
- marketing interactivo; crm; métodos cuantitativos