Expenditure trends in us advertising: long-term effects and structural changes with new media introductions Conference Contributions uri icon

event

  • XVII Congreso de Marketing AEMARK 2015

event place

  • PAMPLONA/IRUÑA

participation category

  • PONENCIA

main title

  • XXVII Congreso de Marketing AEMARK 2015: [libro de actas]

edition country

  • ESPAÑA

publication date

  • 2015

start page

  • 1129

isbn

  • 978-84-16462-51-3