publisher of
- Cómo escribir y publicar una tesis doctoral 2014
- Marketing Sectorial: aplicaciones a sectores específicos 2014
- La importancia del marketing móvil y el marketing digital como generadores del 'Amor de marca' en el sector deportivo. Una aplicación empírica al Real Madrid, F.C. 2016
- Corporate social responsibility, firm management and international experience as driving factors of a company's brand reputation 2015
- Expenditure trends in us advertising: long-term effects and structural changes with new media introductions. 1129. 2015
- Sales volatility and marketing planning. 872. 2015
- An Empirical Analysis of the Spanish Franchise Diffusion into Latin America. 131. 2013