Corporate social responsibility, firm management and international experience as driving factors of a company's brand reputation Conference Contributions

Overview

authors

CERVIÑO FERNANDEZ, JULIO
BAENA GRACIA, VERONICA

event

XXVII Congreso de Marketing, AEMARK 2015

event place

PAMPLONA/IRUÑA

participation category

PONENCIA

web site

http://www.aemarkcongresos.com/congreso2015/es/

main title

XXVII Congreso de Marketing, AEMARK 2015, Pamplona 9-11 septiembre 2015

publisher

ESIC

publication date

2015

isbn

978-84-16462-51-3