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Sales volatility and marketing planning
Conference Contributions
Overview
Overview
authors
ESTEBAN BRAVO, MERCEDES
VIDAL SANZ, JOSE MANUEL
YILDIRIM, GOKHAN
event
XXVII Congreso de Marketing AEMARK 2015
event place
PAMPLONA/IRUÑA
participation category
PONENCIA
web site
http://www.aemarkcongresos.com/congreso2015/es/
main title
XXVII Congreso de Marketing AEMARK 201: [libro de actas]
edition country
ESPAÑA
publisher
ESIC
publication date
2015
start page
872
isbn
978-84-16462-51-3
full text
http://academica-e.unavarra.es/handle/2454/20118