authors
- CERVIÑO FERNANDEZ, JULIO
- BAENA GRACIA, VERONICA
An Empirical Analysis of the Spanish Franchise Diffusion into Latin America
Conference Contributions
Overview
event
- AEMARK 2013 : XXV Congreso Nacional de Marketing
event place
- BARCELONA
participation category
- PONENCIA
main title
- AEMARK 2013 : XXV Congreso Nacional de Marketing
edition country
- ESPAÑA
publisher
publication date
- 2013
start page
- 131
isbn
- 978-84-7356-955-2