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Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs
Working Papers
Overview
Classification
Overview
authors
AVAGYAN, VAHE
ESTEBAN BRAVO, MERCEDES
VIDAL SANZ, JOSE MANUEL
publisher
Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa
publication date
2011
series title
UC3M Working papers. Business Economics
full text
http://hdl.handle.net/10016/12693
series number
11-11
Classification
subjects
Business
keywords
new product diffusion; successive generations; trade-in; upgrades; optimal strategies