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Marketing Research Methods: Quantitative and Qualitative Approaches
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Overview
Overview
authors
ESTEBAN BRAVO, MERCEDES
VIDAL SANZ, JOSE MANUEL
place of publication
Cambridge
country
REINO UNIDO
publisher
CAMBRIDGE UNIVERITY PRESS
publication date
2021
isbn
9781108834988
Digital Object Identifier (DOI)
https://doi.org/10.1017/9781108874748