The Impact of Critics Discrepancy on Consumers Average Ratings and their Dispersion Conference Contributions uri icon

event

  • European Marketing Association Meeting (EMAC)

event place

  • BRIGHTON

country

  • REINO UNIDO

participation category

  • CONFERENCIA

main title

  • Proceeding of the 37th EMAC Conference

edition country

  • REINO UNIDO

publication date

  • 2008