INTERNATIONAL MARKETING REVIEW Journal

Overview

abbreviation

INT MARKET REV

publication venue for

Familiarity and format: cause-related marketing promotions in international markets. 37:901-921. 2019
Go local or go global: how local brands promote buying impulsivity. 37:1-28. 2019
Antecedents and consequences of bank reputation: a comparison of the United Kingdom and Spain. 33:781-805. 2016
Towards an integrative framework of brand country of origin recognition determinants A cross-classified hierarchical model. 28:530-558. 2011
International market selection and segmentation: a two-stage model. 28:267-290. 2011
Cross-Cultural Comparisons of Consumer Satisfaction Ratings: A Perspective from Albert Hirschman's Theory. 27:676-693. 2010

International Standard Serial Number (ISSN)

0265-1335

Electronic International Standard Serial Number (EISSN)

1758-6763