International market selection and segmentation: a two-stage model Articles uri icon

authors

  • GASTON BRETON, CHARLOTTE
  • MARTÍN MARTÍN, OSCAR

publication date

  • June 2011

start page

  • 267

end page

  • 290

issue

  • 3

volume

  • 28

International Standard Serial Number (ISSN)

  • 0265-1335

Electronic International Standard Serial Number (EISSN)

  • 1758-6763

abstract

  • The purpose of this paper is to present a two-stage international market selection and segmentation model addressed to help decision makers such as foreign institutions and market-seeking multinational enterprises (MNEs) identify and select the most suitable European countries and groups of consumers.