sample of publications

• articles 

  • Product portfolio performance in new foreign markets: The EU trademark dual system.  RESEARCH POLICY.  48:11-21. 2019
  • Crowding, satiation, and saturation: The days of television series' lives.  STRATEGIC MANAGEMENT JOURNAL.  37:565-585. 2016
  • Product Proliferation Strategies and Firm Performance: The Moderating Role of Product Space Complexity.  STRATEGIC MANAGEMENT JOURNAL.  34:1435-1452. 2013
  • Corporate social responsibility and inventory policy.  INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS.  143:580-588. 2013
  • Advertising and Consumer Awareness of New Differentiated Products.  JOURNAL OF MARKETING RESEARCH.  49:773-792. 2012

• conference contributions 

  • Performance in Foreign Markets: Brand and Product Strategies 2014
  • Session 832: Ecology of Hollywood. The demography of no technological products 2013
  • The demography of non-technological product 2013
  • The Impact of Product Proliferation Strategies in Response to Complex Customer Choices 2012

• working papers 

  • Corporate Social Responsibility and Inventory Policy 2010