Co-author Network
Co-researcher Network
sample of publications
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articles
- Product portfolio performance in new foreign markets: The EU trademark dual system. RESEARCH POLICY. 48:11-21. 2019
- Crowding, satiation, and saturation: The days of television series' lives. STRATEGIC MANAGEMENT JOURNAL. 37:565-585. 2016
- Product Proliferation Strategies and Firm Performance: The Moderating Role of Product Space Complexity. STRATEGIC MANAGEMENT JOURNAL. 34:1435-1452. 2013
- Corporate social responsibility and inventory policy. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS. 143:580-588. 2013
- Advertising and Consumer Awareness of New Differentiated Products. JOURNAL OF MARKETING RESEARCH. 49:773-792. 2012
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conference contributions
- Local Identity and the Role of Audiences in Stigmatized Markets: Catalonias Independence Conflict 2024
- Costs of Resource Redeployment Strategy under Learning Effects for Diversified Firms 2022
- Performance in Foreign Markets: Brand and Product Strategies 2014
- Session 832: Ecology of Hollywood. The demography of no technological products 2013
- The demography of non-technological product 2013
- The Impact of Product Proliferation Strategies in Response to Complex Customer Choices 2012
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working papers