- STRATEGIC MANAGEMENT JOURNAL Journal
- March 2016
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- The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: Niches become saturatedreduced in their ability to support productsas a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the United States from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation. Copyright (c) 2014 John Wiley & Sons, Ltd.
- categories; competition; niches; product demography; saturation; disk drive industry; strategic groups; structural alignment; firm performance; computer market; united states; niche width; similarity; model