Co-author Network
Co-researcher Network
sample of publications
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articles
- CSR serves to compete in the sport industry? An exploratory research in the football sector in Peru. Corporate Ownership and Control. 13:60-71. 2016
- Corporate environmental market responsiveness: A model of individual and organizational drivers. Journal of Business Research. 65:402-411. 2012
- Market Orientation at Universities: Construct and Exploratory Validation. Innovar (Innovar). 20:125-138. 2010
- La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo. Cuadernos de Economia (Spain) (Cuadernos de Economia (Spain)). 31:83-116. 2008
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books
- Marketing Relacional. NCS PEARSON INC. 2016
- Cómo escribir y publicar una tesis doctoral. ESIC. 2014
- Marketing Sectorial: aplicaciones a sectores específicos. ESIC. 2014
- Marketing de Fútbol: Mercado de pasiones. ESCUELA SUPERIOR DE GESTION COMERCIAL Y MARKETING (ESIC). 2012
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conference contributions