International Research Circle on Marketing and Company Competitiveness Research Group uri icon

  • Advertising and promotion of for-profit and non-profit entities
  • Advertising and promotion of for-profit and non-profit entities
  • Analysis and valuation of brand devaluation in situations of unfair competition, brand copying and brand imitation.
  • Analysis and valuation of brand devaluation in situations of unfair competition, brand copying and brand imitation.
  • Assessment of market satisfaction
  • Assessment of market satisfaction
  • Auditing, design and implementation of competitive market strategies
  • Auditing, design and implementation of competitive market strategies
  • Design and assessment of customer loyalty programmes
  • Design and assessment of customer loyalty programmes
  • Design and strategic brand auditing
  • Design and strategic brand auditing
  • Direct marketing, customer assistance, and Relationship Marketing
  • Direct marketing, customer assistance, and Relationship Marketing
  • Distribution, commercial logistics and merchandising
  • Distribution, commercial logistics and merchandising
  • Economic valuation of brands, patents and other intangible assets
  • Economic valuation of brands, patents and other intangible assets
  • Environmental marketing policies
  • Environmental marketing policies
  • Establishing royalties for intangible assets
  • Establishing royalties for intangible assets
  • Marketing plans in a national and international context
  • Marketing plans in a national and international context
  • Research of international markets
  • Research of international markets
  • Socially responsible marketing and public marketing
  • Socially responsible marketing and public marketing
  • Virtual communities and the use of new technologies for research and teaching in marketing and administration
  • Virtual communities and the use of new technologies for research and teaching in marketing and administration