International Research Circle on Marketing and Company Competitiveness

Advertising and promotion of for-profit and non-profit entities
Analysis and valuation of brand devaluation in situations of unfair competition, brand copying and brand imitation.
Assessment of market satisfaction
Auditing, design and implementation of competitive market strategies
Design and assessment of customer loyalty programmes
Design and strategic brand auditing
Direct marketing, customer assistance, and Relationship Marketing
Distribution, commercial logistics and merchandising
Economic valuation of brands, patents and other intangible assets
Environmental marketing policies
Establishing royalties for intangible assets
Marketing plans in a national and international context
Research of international markets
Socially responsible marketing and public marketing
Virtual communities and the use of new technologies for research and teaching in marketing and administration

International Research Circle on Marketing and Company Competitiveness Research Group