Co-branding Strategies of High-Tech Products and Luxury Brands: A Cross-Cultural Perspective. In: Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. Developments in Marketing Science Book Chapters uri icon

book title

  • Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. Developments in Marketing Science

publication date

  • January 2016

start page

  • 401

isbn

  • 978-3-319-11814-7

subjects

  • Business
  • Economics