Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style Articles uri icon

publication date

  • February 2015

start page

  • 212

end page

  • 237

issue

  • 1/2

volume

  • 49

International Standard Serial Number (ISSN)

  • 0309-0566

Electronic International Standard Serial Number (EISSN)

  • 1758-7123

subjects

  • Business

keywords

  • 99-ending prices; decision-making style; image effect; promotional appeals; promotional technique