EUROPEAN JOURNAL OF MARKETING Journal

Overview

abbreviation

EUR J MARKETING

publication venue for

Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style. 49:212-237. 2015
Utilitarian and hedonic promotional appeals of 99-ending prices The influence of decision-making style. 49:212-237. 2015

International Standard Serial Number (ISSN)

0309-0566

Electronic International Standard Serial Number (EISSN)

1758-7123