Impact of Firm Created Content on User Generated Content: Using Twittiment as a Social Media Monitoring Tool to Explore Twitter Conference Contributions uri icon

event

  • 18th Academy of Marketing Science World Marketing Congress (WMC)

event place

  • Bari

country

  • ITALIA

participation category

  • PONENCIA

main title

  • Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

publication date

  • 2016

start page

  • 303

end page

  • 306

isbn

  • 978-3-319-29876-4

series title / series number

  • Developments in Marketing Science: Proceedings of the Academy of Marketing Science