Semantic model for knowledge representation in e-business Articles uri icon

publication date

  • March 2011

start page

  • 282

end page

  • 296


  • 2


  • 24

International Standard Serial Number (ISSN)

  • 0950-7051

Electronic International Standard Serial Number (EISSN)

  • 1872-7409


  • Semantic knowledge representation is the key for the development of present intelligent systems. Furthermore, the Semantic Web provide a formal representation and knowledge-driven set of technologies to enable automation of business processes. Despite the new trends on business process automation based on semantic technologies and Web Services, a number of business processes still require human intervention. In this paper we address the problem of ontology-based process representation based on expert's knowledge, considering both tasks executed by means of web services and tasks executed by persons. In this way, fully-automated and semi-automated processes (guided by a person) could be represented and executed. The proposed model is based on the set of situations that can be identified by an expert in a given process and the actions required in each situation. For validating our approach, a sales supporting system based on the proposed architecture has been developed. The proof-of concept system has been running for a remarkably time, supporting the sales process for non-expert sellers.


  • ontology; business process; e-business; sales support; knowledge representation