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Today, participating in social media has become an obligation for all news organizations. Among these, Facebook and Twitter play central roles. Nevertheless, different reports show that, at least in Spain, several media outlets use these 2.0 tools with a 1.0 mentality. Thus, despite the wide potential that Twitter provides for mainstream media, most broadcasters underuse the technology by only posting news headlines or using it for self-promotion while failing to adequately engage with their audiences or link to external content. In order to shed new light on the proper use of Twitter, this paper presents a collection of some inspiring and valuable practices. To illustrate and enrich the analysis, screenshots are included.
twitter; traditional media; social media; good practices