authors
- LADO COUSTE, NORA RITA
- MARTOS PARTAL, MARIA MERCEDES
- MARTINEZ ROS, ESTER
Package Advertising Claims on New Products: Impact on Firm Value
Conference Contributions
Overview
event
- 2011 Academy of Marketing Science (AMS) Annual Conference: The Sustainable Global Marketplace
event place
- MIAMI
country
- ESTADOS UNIDOS DE AMERICA
participation category
- COMUNICACIÓN
web site
publication date
- 2011