Being innovative as a company in an aging society Articles uri icon

publication date

  • December 2025

International Standard Serial Number (ISSN)

  • 1757-5818

Electronic International Standard Serial Number (EISSN)

  • 1757-5826

abstract

  • We propose a framework to better understand the factors that influence consumers' perceptions of firms' innovativeness and how these, in turn, can inform innovation strategies. These can be factors that are in the customer's view, but also factors behind the line of visibility that indirectly affect innovativeness. We pay particular attention to the challenges of an aging society for innovation management.

subjects

  • Business
  • Economics

keywords

  • perceived firm innovativeness; aging society; conceptual framework; innovative companies