Analytic surveillance: Big data business models in the time of privacy awarenes Articles uri icon

publication date

  • March 2018

start page

  • 402

end page

  • 409


  • 2: Indicadores I


  • 27

International Standard Serial Number (ISSN)

  • 1386-6710

Electronic International Standard Serial Number (EISSN)

  • 1699-2407


  • Massive data collection and analysis is at the heart of many business models today. New technologies allow for fine-grained recommendation systems that help companies make accurate market predictions while also providing clients with highly personalized services. Because of this, extreme care must be taken when it comes to storing and managing personal (often highly sensitive) information. In this paper we focus on the influence of big data management in media business content platforms, mainly in well-known OTT (Over the Top) services. In addition, we comment on the implications of data management in social networks. We discuss the privacy and security risks associated with this novel scenario, and briefly comment on tools that aid in securing the privacy of business intelligence within this context.


  • Computer Science
  • Mathematics
  • Telecommunications


  • ott; social networks; security; big data; machine learning; privacy; cryptography; ott; redes sociales; seguridad; datos masivos; aprendizaje automático; privacidad; criptografía