Identification of Tools for Measuring Branded Content: A Proposal for Evaluating Its Effectiveness. In: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape Book Chapters uri icon

book title

  • Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

country

  • ESTADOS UNIDOS DE AMERICA

publication date

  • January 2023

start page

  • 319

end page

  • 344

isbn

  • 9781668439715

keywords

  • branded content