Immersive Journalism: Advantages, Disadvantages and Challenges from the Perspective of Experts Articles uri icon

publication date

  • June 2022

start page

  • 330

end page

  • 347


  • 2


  • 3

International Standard Serial Number (ISSN)

  • 2001-0818

Electronic International Standard Serial Number (EISSN)

  • 2049-9531


  • The aim of this text is to analyze the future of immersive journalism from the perspective of
    experts now, in a moment when the initial experimental stage seems to have passed given the smaller
    number of pieces being today produced by leading media. To do this, we conducted two focus groups
    with 15 international leaders in the field, including both professional and academic points of view.
    We asked them about the main strengths, weaknesses, challenges and how to overcome them so that
    immersive journalism has continuity in the future. The results reveal few differences between the
    views of academics and practitioners, especially regarding the strengths and weaknesses of this new
    narrative, which is as versatile as it is complex. Most of them agree that immersive journalism is
    still in its experimentation stage regarding its production, although there is a positive perspective
    regarding the sustainability of this format in the near future. Both groups agree on the need to
    continue testing to understand this new narrative language and insist on the need to introduce this
    knowledge into journalism schools, both theoretically and practically.


  • Sociology


  • immersive journalism; immersive feature; 360┬║video; prospective; future; focus groups; spain; periodismo inmersivo; espa├▒a