An original social marketing campaign to 'Try Vegan': effectiveness and impact on quality of life. In: Applied social marketing and quality of life: case studies from an international perspective Book Chapters uri icon

book title

  • Applied social marketing and quality of life: case studies from an international perspective

country

  • SUIZA

publication date

  • August 2021

start page

  • 205

end page

  • 219

isbn

  • 978-3-030-83285-8

series title / series number

  • Applying Quality of Life Research (BEPR)

keywords

  • quality of life; social marketing; veganism; veganuary; social media