The value of online users: Empirical evaluation of the price of personalized ads Conference Contributions uri icon

event

  • 11th International Conference on Availability, Reliability and Security (ARES)

event place

  • SALZBURG

country

  • AUSTRIA

participation category

  • COMUNICACIÓN

main title

  • 2016 11th International Conference on Availability, Reliability and Security (ARES)

publication date

  • 2016

start page

  • 694

end page

  • 700

isbn

  • 9781509009909

subjects

  • Telecommunications

keywords

  • online advertisement; bid auction; online users