- November 2021
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- COVID-19 is expected to enhance hospitality robotization because frontline robots facilitate social distancing, lowering contagion risk. Investing in frontline robots emerges as a solution to recover customer trust and encourage demand. However, we ignore how customers perceive these initiatives and, therefore, their efficacy. Focusing on robot employment at hotels and on Generation Z customers, this study aims to analyze guests' perceptions about robots' COVID-19 prevention efficacy and their impact on booking intentions.
- robots; anthropomorphism; generation z; social presence; covid-19; prevention efficacy