authors
- VIZCAINO ALCANTUD, PABLO JAVIER
- GOMEZ BORJA, MIGUEL ANGEL
- PINO ROMERO, CRISTINA DEL
Brands that tells stories: a typology according to its composition
Conference Contributions
Overview
event
- 2017 International Academic Conference on Business Stockholm, 2017 International Conference on Education Stockholm & 2017 International Conference on Technology in Education, June 4-8
event place
- Estocolmo
country
- SUECIA
participation category
- PONENCIA
web site
main title
- IACB, ICE & ICTE Conference Proceedings. 2017 Stockholm, Sweden. June 4-8
edition country
- ESTADOS UNIDOS DE AMERICA
publisher
publication date
- 2017
start page
- 177
isbn
- 2157-9660
Classification
keywords
- storytelling; advertising; branding