authors
- PINO ROMERO, CRISTINA DEL
- CASTELLO MARTINEZ, ARACELI
Brand content strategies with celebrities targeting the teen market
Conference Contributions
Overview
event
- "Children, adolescents and advertising" symposium. TWG ECREA Advertising research. 5-6 November 2015. Complutense University of Madrid
event place
- MADRID
participation category
- PONENCIA
web site
edition country
- ESPAÑA
publication date
- 2015