THE CIPER AND IDLREPORTEROS CONTENT STRATEGY: consequences of changing platform from Facebook to Twitter Articles uri icon

publication date

  • April 2021

start page

  • 64

end page

  • 89

issue

  • 1

volume

  • 17

International Standard Serial Number (ISSN)

  • 1808-4079

Electronic International Standard Serial Number (EISSN)

  • 1981-9854

abstract

  • This work examines why non-profit investigative journalism organizations, CIPER and IDL-Reporteros, switched from Facebook to Twitter as a strategy to reach wider audiences and gain greater influence in society. To undertake this study, we triangulated secondary data analysis together with a content analysis of their social media accounts and conducted in-depth interviews with their managers. Our work has identified a significant transition from Facebook to Twitter, with the latter social networking service giving the two organizations greater visibility and reach than we expected.

keywords

  • non-profit investigative journalism; twitter journalism; content strategy; ciper; idl-reporteros