A Gamified Word of Mouth Recommendation System for Increasing Customer Purchase Conference Contributions uri icon

event

  • 2020 International Conference on Internet of Things - ICIOT 2020 // Virtual Conference

event place

  • Mashhad

country

  • IRÁN

participation category

  • PONENCIA

main title

  • Proceedings of 2020 4th International Conference on Smart City, Internet of Things and Applications (SCIOT)

publication date

  • 2020

start page

  • 7

end page

  • 11

isbn

  • 978-1-7281-9611-4

keywords

  • e-commerce; gamification; recommendation system; user engagement; word of mouth