From propaganda to new public diplomacy: experienced and new stakeholders in international communication Articles uri icon

publication date

  • May 2019

start page

  • 151

end page

  • 168


  • 50


  • 2019

International Standard Serial Number (ISSN)

  • 1696-2206


  • The "New Public Diplomacy" represents the latest evolution of soft power theories. In order to positively influence foreign perceptions within the framework of global public opinion, international communication deals with international stakeholders' interactions, with the aim of determining media flows of information. Whether they are states, international organisations, non-governmental organisations, private companies, otherwise, press, publicity and/or public relations services are sought to shape international information. Facing such public diplomacy and/or propaganda practices, international communicators should avoid becoming mere instruments and instead play the analytical and critical role demanded by international society. Today, such a task involves increased complexity due to: 1) actors' multiplicity, and 2) and the new balance of forces on the field of play.


  • Information Science


  • ict (information and communication technologies); international communication; propaganda; public relations; soft power