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The situation of fiction series produced in Spain by the countrywide broadcasters in the context of the arrival of VOD services such as Netflix is analyzed. The previous situation of Spanish fiction and the challenges generated by the new consumption modalities are presented. Then, a study of the audiences of the fiction series broadcast by Television Espanola, Antena 3, and Telecinco in the three-year period 2015-2017 is carried out. The conclusions put in relation the changes in the consumption of television with a gradual reconfiguration of the fiction produced in Spain.
television in spain; television series; television fiction; broadcasting channels; video-on-demand services; vod; television ratings measurement; television distribution; television reception; tve; antena 3; telecinco; netflix