Mood as a moderator of social norm's influence: an abstract Conference Contributions uri icon

event

  • 2016 AMS Annual Conference

event place

  • Florida

country

  • ESTADOS UNIDOS DE AMERICA

participation category

  • PONENCIA

main title

  • Creating marketing magic and innovative future marketing trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

publication date

  • 2017

start page

  • 577

end page

  • 578

isbn

  • 978-3-319-45595-2

series title / series number

  • Developments in Marketing Science: Proceedings of the Academy of Marketing Science