authors
- CEBALLOS, MANUEL
- GARCIA CRESPO, ANGEL
- LADO COUSTE, NORA RITA
Impact of firm created content on user generated content in the Spanish twittersphere
Conference Contributions
Overview
event
- European Marketing Academy Conference (EMAC 2016)
event place
- Oslo
country
- NORUEGA
participation category
- CONFERENCIA
web site
publication date
- 2016