Mobile apps of spanish talk radio stations. Analysis of ser, radio nacional, cope and onda cero's proposals Articles uri icon

publication date

  • June 2015

start page

  • 274

end page

  • 281

issue

  • 3

volume

  • 24

International Standard Serial Number (ISSN)

  • 1386-6710

Electronic International Standard Serial Number (EISSN)

  • 1699-2407

abstract

  • Mobile devices today have become the center of our connectivity. Radio companies tailor their content in several ways: podcasting, streaming, and mobile applications. The aim of this paper is to learn more about the mobile app content of the most popular talk radio stations in Spain. For this purpose, in January 2015 we conducted a qualitative content analysis in order to establish the type of products provided, their structure and hierarchy, and to determine to what extent Spanish talk radio stations are taking full advantage of this new potential.

keywords

  • apps; mobile; mobile applications; radio; radio stations; content; tablets; smartphones; spain; apps; aplicaciones móviles; móvil; radio; emisoras de radio; contenidos; tablets; smartphones; españa