Influence of Customer Habits on Willingness to Pay for Online News: the Moderating Role of Perception of Value and News Interest
Conference Contributions
Overview
event
- European Media Management Association, EMMA Conference 2014
event place
- Tallín
country
- ESTONIA
participation category
- COMUNICACIÓN
publication date
- 2014
Classification
keywords
- perception of value; customer habits; willingness to pay; online news; online newspapers; news interest